Investigating Players' Perceptions of Deceptive Design Practices within a 3D Gameplay Context
summary
Survey of 259 adults watches four one-minute Roblox Adopt Me clips and judges deceptive design; three clips contain problems and 93%, 86% and 80.3% of respondents flag them. Thematic analysis produces six concrete patterns: Predatory Monetization, Default to Purchase, UI misdirection, emotional interpersonal persuasion, physical placement, and narrative obligation. Examples include hidden long-term costs, NPCs steering purchases, color and sound pulling attention, pricey items placed within easy reach, and story mechanics forcing repeated buys.
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