"An Adapt-or-Die Type of Situation": Perception, Adoption, and Use of Text-To-Image-Generation AI...
summary
Qualitative interviews with 14 professionals from 12 Finnish studios in December 2022 examine use of DALL‑E, Midjourney and Stable Diffusion and report 12 themes, 39 sub‑themes. Findings show TTIG mainly aids early concepting and team/client communication, sometimes used in final assets but usually avoided for legal and quality reasons; participants expect higher efficiency and lower costs, worry about role shifts and job risk — summed up as an “adapt-or-die” sentiment about professional practice.
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