Multimedia Showdown: A Comparative Analysis of Audio, Video, and Avatar-Based Communication
summary
Study uses the gamified Gather platform to compare four channels: audio-only, audio+video, audio+avatar, and audio+video+avatar, with UES scores and semi-structured interviews. Quantitative UES shows no significant differences across channels, while thematic analysis finds video boosts engagement but raises self-consciousness and avatars increase presence and representation. Results claim channel combinations can increase or leave engagement neutral, and the work identifies three collaborative roles — facilitators, observers, and space architects.
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