"Better Dead than a Damsel": Gender Representation and Player Churn
summary
Study compares protagonist gender (from Brisa Analytics) to daily player counts on SteamDB across 48 games, using averages from days 1–7, 30–37 and 90–97 and a Brunner-Munzel test. No statistically significant churn difference emerges, but games with male protagonists show higher initial playercounts and steeper dropoffs, while games with non-male protagonists start smaller and retain a relatively more loyal base. Paper frames findings with cultivation theory and calls for deeper causal work.
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