Hacking Masculine Cultures - Career Ambitions of Female Young Professionals in a Video Game Company
summary
A qualitative study uses interviews, shadowing and a focus group in a German game studio (19 nationalities) and finds 16% women in the workforce; methods include feminist participatory action research and institutional ethnography. Shadowing two employees reveals routine microtasks and a printed a meme protest over coffee duty. Findings claim hegemonic masculinity subtly devalues women’s contributions, creates training/time dilemmas and stigma for assertive career moves, and recommends changing culture, HR signals and more women in lead roles.
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chapters (12)
- 0:00Introduction to research
- 0:46Masculine culture in gaming
- 3:18Onboarding and corporate culture
- 5:30Gendered social tasks at work
- 5:51Devalued skills and perspectives
- 6:55Female role models in leadership
- 7:16Career development dilemmas
- 8:02Implications for policy changes
- 9:32Q&A session starts
- 9:52Question on technical roles
- 11:21Question on feminine cultures
- 13:07Question on emotional arguments
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