Humans at Play: Skills & Motivation in the Games Industry as Part of the Creative Ecosystem
summary
Survey and focus‑group research with 1300 respondents and 3 surveys + 3 focus groups maps Bulgaria’s games ecosystem: 80% of outside creatives say their skills apply to games, 26% want to work with 3D/AR/VR or gamification but lack contacts or funds, 65% of industry pros feel their hobby is their job, women show strong interest (≈44%) in professional transition, the country still has no national game association, and recommendations push human‑centered training and creative‑first funding.
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chapters (10)
- 0:00Introduction
- 1:45Research methodology
- 3:31Southeast Europe funding
- 5:36Professional skills
- 7:22Cross-sector creatives
- 8:50Motivation factors
- 10:58Gender representation
- 12:52Women’s challenges
- 14:41Women’s development
- 15:48Conclusions
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