Unscripted, Unproduced, Unstaged: Audience Perceptions of Authenticity of Microstreamers
summary
Experimental videos manipulate three markers — unscripted interactions, low production values, unstaged backgrounds — by swapping messy vs. clean rooms, adding/removing stream borders and pro audio, and scripting vs. letting gameplay run. Participants are randomly assigned to those conditions and survey ratings measure perceived authenticity and enjoyment; data collection is complete but analysis is ongoing. Initial checks show the manipulations produce weak effects — viewers often categorize clips as amateur regardless, so some contrasts fail to move authenticity ratings.
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