Location-based mobile gaming - How did we get here and what’s next after Pokemon GO?
summary
Verve Mobile frames the opportunity with concrete numbers and tech: $50 billion mobile ad spend (US, 2019) and 80–85% of top retailers planning beacon rollouts drive a push to tie digital promotions to foot traffic; beacons and mobile wallets enable closed‑loop attribution and loyalty redemptions. Examples include retailers turning PokéStops into promotions, Pokemon GO crowdsourced Ingress locations and partnerships (McDonald’s/Target), plus adjacent platforms to watch: Alexa skills, HoloLens AR and Alexa in connected cars.
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chapters (16)
- 0:00Intro
- 1:12Where am I now
- 3:13Points of view
- 4:39Retail
- 6:36Target
- 7:33Pokemon GO
- 9:08Loyalty
- 10:10Beacons
- 11:03Why is this important
- 11:44eSports
- 12:22Amazon Echo
- 14:35ARVR
- 15:44Connected Car
- 16:42Smart Cities
- 18:11Wrap up
- 18:39Outtakes
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