Breaking Ground: Why the Atlanta Braves Created the First Metaverse Stadium
summary
The Atlanta Braves build a pixel‑streamed digital twin of Truist Park in the browser using Surreal Events on Unreal Engine, converting ~20 GB of Revit data into five‑six playable maps in about three‑four months. They run monthly, 500‑person capped, two‑hour events where attendees average 1.6 hours and ~30% stay half or more, with no initial microtransactions; the pilot validates operations, content stickiness and monetization paths while MLB retains digital rights.
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chapters (6)
- 0:00Introduction
- 5:10The Braves Call
- 8:32The Metaverse
- 10:07How to Get Started
- 14:59Launch
- 18:22Whats Next
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