Can the Metaverse Sell Cars?
summary
Aston Martin gets a corporate metaverse platform built on a single Unreal project that serves web streaming, real‑time configurator, on‑demand image rendering and bespoke editor outputs; cloud instances run on NVIDIA T4 GPUs with 16 GB VRAM and the image pipeline renders eight temporal frames to reach production quality. Development cycle lands a live rollout after seven months, dealers report higher engagement, and Aston Martin cites 15% upsell lift with images at roughly 800 ms latency using 3ds Max → FBX import and a headless Angular/React front end.
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chapters (16)
- 0:00Start
- 5:10Reasoning for Improvement
- 6:50Our solution for Aston Martin
- 10:55Challenges during the project
- 14:42Sales impact & KPI improvements
- 19:09Technical Challenges
- 20:39Performance metrics
- 22:09Rendering a single image
- 23:28Scene setup
- 24:59Eliminating delays
- 26:31Preloading and caching
- 27:42Optimize memory footprint
- 30:11Level and texture streaming
- 32:04Rendering Why 800ms and not 33ms?
- 36:15General Learnings
- 38:14Look ahead: Lumen & path tracing
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