Panel: Tactics for Low CPI and High User Quality
summary
Panel argues UA is shifting from cheap CPI to measurable ROAS: teams pass ad‑revenue back into platforms, optimize for LTV and retention, and prioritize store‑page ASO over hunting keywords. Creative must show the exact game or retention drops; Snapchat notes 3–10 second story ads and a Snap Publisher tool for fast creatives. Measurement uses MMPs (Appsflyer, Adjust, Tenjin, Kochava) for honest benchmarking. Indies lower costs via Reddit ads, small streamers (200–1,000 viewers) and niche partnerships; subscription and IP deals change monetization.
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chapters (11)
- 0:00Panel introduction
- 1:51ROI in user acquisition
- 5:45Organic traffic and ASO
- 11:06Role of creatives
- 17:10Paid vs organic balance
- 19:57Alternative ad platforms
- 25:32Ad networks in gaming
- 27:38Gaming monetization history
- 29:44Leveraging IPs
- 32:54Gaming ads trends 2020
- 36:52Q&A
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