Superstar Session: Introducing Benchmarks+ Performance Insights for 1.2bn Monthly Players
summary
Benchmarks+ platform analyzes 87,000 games, 150 million transactions and 16 billion sessions monthly and presents 1.2 billion monthly players and top 5% insights across 2016–2019. Findings show whales spend ~20% more industry‑wide since 2016 and ~50% more in card/casino, with some casino ARPPU around $150, retention day‑1 stable but day‑7 falling and lifetimes compressing from months to weeks. Recommendation: prioritize IAP experiments and prototype inserting social casino mechanics.
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