Superstar Session:Hitting Big Numbers:What Numbers Can & Cannot Tell You About Your Hypercasual Hits
summary
After a year of Chinese and global launches the talk gives concrete metrics: use GameAnalytics and Adjust, compare three titles, and act on actual splits not buzz. 10 million iOS downloads in China for Skip School; revenue for Skip School is two-thirds from interstitials (<1/3 rewarded, ~3% banners); Fluffy earns ~2/3 from rewarded video with minimal IAP. Organic installs exceed 50% for Skip School, Fluffy is ~45% organic, Ottoman skews two-thirds paid UA. Design and ad placement decisions follow directly from these ratios.
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chapters (7)
- 0:00Start
- 2:17Skip School
- 2:48Fluffy Fall
- 3:36Revenue Sources
- 7:20Organic Rates
- 10:06The Impression versus Install Ratio
- 10:41Cost in China
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