How to Bring a Game Company Still Owned by its Founders to the Next Level
summary
Fingersoft is a 60-person Finnish studio that self-published Hill Climb Racing and has 1.4 billion downloads; the claim is to scale while staying founder-owned by changing culture and operations into an amoeba-like adaptable organization. The plan focuses on investing in early-stage game development, hiring growth-mindset specialists, cutting unnecessary internal pressure, and leaning on free-to-play and performance marketing to launch new products and expand the Hill Climb IP into new markets.
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chapters (4)
- 0:00Start
- 4:31Does it matter what others think or say?
- 5:22What should we do?
- 10:02This is just the beginning
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