How Does Brand Advertising Fit into Your Monetisation Strategy?
summary
Explains why opening inventory to non-gaming demand depends on three concrete shifts: publishing an app-ads.txt file and a sellers.json list plus embedding the openRTB supply chain object so DSPs can trace supply; Trade Desk/Google block noncompliant inventory, producing an observed 8x increase in bid responses and ~3x revenue for compliant publishers; only ~30% adoption among top apps creates an opportunity; practical placement tactics: tiered country floors and using rewarded or lower-waterfall slots for CPM brand buys and higher-waterfall slots for CPA-focused D2C buyers.
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chapters (11)
- 0:00Introduction
- 1:50Brand advertising in monetization
- 3:54Three brand buyer types
- 5:43Brand advertisers buy media supply
- 7:07IAB initiatives for brand confidence
- 10:37Ads.txt compliance impact
- 12:44Direct vs reseller monetization
- 14:51Brand ad placement strategies
- 16:37Tactical placement by brand type
- 19:28Key takeaways
- 20:52Q&A
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