Zero Trust and Privacy: Moving Security Closer to the Target
summary
Claims that one in five consumers avoid brands over data practices and 19% switched to competitors frame a practical zero trust plan: combine telemetry from identity, endpoint, governance and data-security tools to flag insider threats (new endpoint + failed logins + privilege changes + anomalous data access), enforce conditional controls (sensitive repo → step-up MFA) and run analytics-driven hunt + orchestrated playbooks to resolve incidents. Calls for an open shared-context platform and cites a Dow implementation that reduces risk posture while preserving frictionless UX.
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chapters (6)
- 0:00Start
- 5:23Insider Threat
- 9:34Product Integration
- 13:20Resolving Incidents
- 15:20Build a Successful Zero Trust Model
- 16:31Customer Example
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