Taking Back Your Brand: New Techniques to Stop Robocallers
summary
YouMail operates a sensor network fed by 10 million YouMail users and reports US unwanted calls rising from nearly 60 billion in 2019 to a rebound over 60 billion in 2021 with March at 6 billion, and specific scams hitting 180 million car‑warranty calls in Feb 2021. Calls get clustered by ML and matched by a fingerprint audio payload method. Industry Traceback Group reduces provider traceback from months to 24–48 hour traceback, ran 300+ COVID tracebacks across 35 campaigns, and forced takedowns of dozens of gateway providers.
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chapters (13)
- 0:00Intro
- 0:18Unwanted Calls
- 1:22Consumer Sentinel Network
- 3:13Car Warranty Call
- 6:17Umail
- 8:06Data Monitoring
- 11:41How fingerprinting works
- 14:25Why do we have a robocall problem
- 17:40What is traceback
- 20:28Importance of traceback
- 20:57Who is making the calls
- 22:30The Industry Traceback Group
- 25:24The Impact of Traceback
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