The Publisher – Developer Relationship: The Square Enix Mobile Partnership Approach
summary
Square Enix Publishing West sets up a product‑led, 360° partnership that treats the publisher as an extension of the developer, insists on joint decision‑making and shared incentives, and supports live ops from soft launch to global launch. The team uses tools like GameRefinery and Sensor Tower, is hiring to cover analytics and product, and cites experience managing titles with > $50M annual revenue (Dragon City, Monster Legends). The claim: alignment and transparency reduce mistrust and improve long‑term monetization.
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chapters (6)
- 0:00Start
- 0:34Summary
- 2:50Organization Structure
- 3:36Publisher Concerns
- 11:59Potential Scenarios
- 12:34Recap
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