One Country, One Language? How Custom Listing Pages can Change A/B Testing on Google Play
summary
Lab Cave uses six years of ASO data to show that Google Play Custom Listing Pages plus the platform’s A/B testing tool can change conversion outcomes: a title called Tooth Fairy Horse has only 1% of its English users based in the UK while English UK traffic shows ~3,000 installs but only 185 UK devices, so country-specific icon and metadata tests run per market (organic traffic, one control plus three variants) lift installs in India yet hurt UK performance if applied globally, iOS lacks the same flexibility.
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chapters (8)
- 0:00Introduction
- 1:54App Store optimization
- 3:23Tooth Fairy Horse case study
- 6:56Q&A
- 8:19Country vs language
- 9:41A/B testing tool usage
- 10:46Findings for iOS
- 11:59Summary
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