Fireside chat: Standing out as a New Mobile Publisher in a Crowded Marketplace
summary
A new publisher launches as a focused sports-first studio building quick-session head-to-head sports mobile games, funded in a seed round with investors including Axiomatic and March Capital and offices in LA and San Francisco. Strategy emphasizes mobile-native design, leveraging sports licenses (not yet announced) and built-in fan communities for lower UA costs, live event marketing and retention. Product roadmap targets free-to-play monetization rather than subscription stores like Apple Arcade, with experienced hires from console and sports-game backgrounds.
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chapters (7)
- 0:00Start
- 0:58John Middleton
- 4:32How Do You Build the Right Team To Execute
- 9:01How Do You Break Out
- 11:04Sporting Titles
- 11:31How Important Is Licensing to the Types of Games That You Want To Make
- 18:03How Does the Free-to-Play Model Affect Your Licensing Deals and Arrangements
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