There's a New Ad Format in Town
summary
Adverty pitches a native in‑game ad format delivered via a lightweight Unity SDK that developers drag‑and‑drop into scenes; the company says it served 40 million ads in a AAA mobile title over two weeks and measured no negative impact on retention, DNU, App Store ratings or user feedback. Business claims: 25 live games, 100 million monthly reach, $7M raised and Nordic listing, plus a Madfinger partnership tied to Shadowgun War Games (1M preorders).
AI-written summary · about
chapters (9)
- 0:00Introduction
- 2:47Seamless in-game ads
- 5:57Why seamless ads now
- 8:06Seamless ad integration
- 10:59Brand and agency benefits
- 14:09Gaming’s ad spend
- 15:35Demo: Shadowgun War Games
- 17:55Future of 3D in-game ads
- 18:48Q&A
related talks
33mSuperstar Session: Unlocking Gaming's Potential as a Media Channel
22mAds as your asset: Improving the player experience
16mNext generation playable ads on mobile
14mIn-game advertising Sucks. We are fixing that – A chat on dynamic in-game advertising
33mThe Future of Mobile Game Monetisation - A New Revenue Stream to Your Games with In-play Brand Ads
16mUser acquisition for your social impact mobile game
34mSuperstar Speed Panel: Rethinking InGame Advertising
27mHow to Monetise Mobile Games in 2021