It’s 2020, Time to Change Your Ad Monetisation Strategies!
summary
Claim: the traditional waterfall is broken and unified auctions / in‑app header bidding lift yield by letting every buyer bid per impression. Evidence: a cross‑publisher survey of hundreds shows ~35% tried and ~35% plan to try bidding, and case studies report about a 10% uplift in ARPDAU. Implementation notes: exchanges move toward first‑price auctions, many demand partners aren’t ready, so a hybrid waterfall+auction setup and full transparency/analytics (Chartboost‑style) are practical paths to higher, more measurable ad revenue.
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chapters (11)
- 0:00Welcome
- 1:53Monetization strategies now
- 3:42Ad monetization history
- 7:39Waterfall model broken
- 8:45Real-time bidding benefits
- 11:14Header bidding explained
- 13:23Transparency benefits
- 14:25Slow unified auction adoption
- 16:54Ads for player types
- 18:00Summary and call to action
- 18:41Q&A
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