Extract Immense Value from Creative Optimisation
summary
Claims a product called self-optimizing playable ads that run as an SDK integration and auto-tune creative variables in real time. Reported results: a client sees a 40% IPM uplift, another doubles CTR and drives 25% of all downloads from one ad. The system runs dozens of simultaneous tests (15 iterations in a week for one case), requires no manual asset swaps, and is offered as a commercial service that adjusts card designs, cadence and speeds to maximize installs.
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chapters (11)
- 0:00Intro
- 1:06About us
- 3:56How competition works
- 7:34The solution
- 10:55Questions
- 11:12Self Optimisation Tool
- 11:46Examples of Optimisation
- 13:12Does Optimisation Compare
- 13:42Does Optimisation Improve
- 14:29Playable Ads
- 17:58Outro
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