Meet the Dragon's neighbours – South Korea and Japan
summary
Korea favors fast turnover: games need frequent updates, attract players with heavy new content and short life cycles, while Japan keeps players for months or years and demands clear tutorials and onboarding. Korea’s market shows growth in RPGs and shooter-style live-service titles; Japan slowly adopts those genres but rewards strong narratives. Use pre-registration platforms and live-stream integration to boost launch visibility; localize UX and tutorials for Japan and accelerate update cadence for Korea.
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chapters (7)
- 0:00Introduction
- 1:10K-pop fans in Korea and Japan
- 4:53Gaming habits compared
- 7:36Gaming markets in East Asia
- 10:19Market potential and trends
- 13:47Marketing tips for games
- 15:45Q&A on markets and opportunities
related talks
30mThe big three – China, Korea, and Japan Markets Uncovered
16mGameplay Comes First – The New Era For Global Mobile Gaming
39mBeing a truly international player in the games industry
20mAnalysing the Japanese games market
21mSpeed Panel: Eastern Eye: New Opportunities in Asian Territories
26mEast Meets West: How to Grow Your Game in APAC
22mHow to get your western game published in Japan
25mHow to engage with Asian mobile publishers (Tencent, Gamevil, Nexon)