Building a Successful Ad Monetisation Strategy: What can Mobile Gaming Learn from Other Verticals?
summary
Claim: mobile games can unlock brand budgets by adopting programmatic app tactics — impression‑level decisioning, private marketplaces, viewability and brand safety — rather than only IAP funnels. Evidence: there are 7× more apps than games in stores, games still monetize ~50% more than apps, sessions can run up to 50 ads in hypercasual. Implementation: PubNative launched a bidding solution in 2018 and a marketplace reaching ~600M monthly with ~80% brand demand, using DSPs, mediation, A/B testing and analytics, and reports higher brand spend and yield.
AI-written summary · about
chapters (12)
- 0:00Ad-supported gaming models
- 1:10Mobile game monetization evolution
- 2:33Apps vs games monetization
- 3:57Shift to ad-supported models
- 5:23Apps' advertising business models
- 7:31Brands in gaming ecosystem
- 8:56What brands look for in gaming advertising
- 10:23Brand-safe content in games
- 11:27Publisher ad tech stack
- 13:34Brand executions apps vs games
- 14:16Ad tech ecosystem navigation
- 15:20Ad monetization takeaways
related talks
21mUnderstand the complete mobile user journey – Attract brands in your games, drive revenue
17mThe staggering rise of mobile app gaming – 2018 insights
22m80% data, 20% luck – How to make profitable games in 2019
22mGames marketing for the sophisticated buyer
19mKeynote: Scale Your IAPs With Purchase Behavior Targeting Data Insights
22mMaximising IAP Revenue Through Localised Pricing & Promotions
25mThe importance of data for successful mobile marketing and strategy
31m2020 so far - How the Mobile Gaming Industry is Changing