User analysis for premium games in China
summary
Survey-backed snapshot of China’s premium-PC market: 40M registered Steam users (real ~23M), average Chinese Steam user owns ~11.5 games vs ~43 in the US, and premium-user base projects ~50% growth. Findings come from a 5,000-player survey and sales/streaming data: discovery via Steam and streaming, purchase drivers are gameplay quality (≈60% care), server stability (≈74%), developer support/Chinese localization (≈70%) and discounts; top reasons for refunds are “not fun” (33%) and mismatch with expectations (≈30%). Four player segments with distinct spend/time profiles.
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chapters (4)
- 0:00Start
- 5:05Key Factors That Are in Furnishing the Premium Games in China
- 14:42Game Support
- 17:25Price and Discounts
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