Mobile indie is dead – Long live mobile indie!

on YouTube ↗14m

" summary

Studio launches Namcat and a followup Beach Street using celebrity internet-cat IP and pixel art revenue-share deals to secure 2 million downloads in two weeks and 15–20 million social reach on day one. Strategy uses free community channels (YouTube, Discord), outreach to mid-tier influencers, and platform promos plus Apple Search and AdMob experiments. Deals run with $0 upfront payments, and iterative ad testing drives CPIs below $1, turning small teams’ marketing experiments into sustainable growth.

AI-written summary · about

" chapters (7)

1. 0:00Introduction
2. 1:45Mobile indie market state
3. 3:33Low-budget mobile marketing
4. 5:19Case study: Internet cats
5. 7:52Collaborating with YouTubers
6. 9:39Mobile monetization
7. 10:21Why mobile indie thrives

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