Facebook Instant Games - What's next?
summary
Update on Facebook Instant Games' roadmap with numbers and features: platform grows from ~100–200 to over 6,000 live games, day‑1 retention moves well past the old 15–20% benchmark, and a paid app‑install unit now supports retention optimization. New tools include home screen shortcuts, bot opt‑in, groups integration, Facebook Lite entry, a games bookmark, online/offline matchmaking, GIF share testing, and a rewarded referrals API beta. Monetization expands: Audience Network, in‑app purchases on Android/web, and desktop interstitials plus rewarded video.
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chapters (10)
- 0:00Introduction and overview
- 2:10What are Instant Games
- 4:16Platform growth and milestones
- 7:43Expanding beyond Messenger
- 9:06New discovery entry points
- 12:17Messenger improvements
- 13:51Ranking and user acquisition
- 15:34Engagement and reengagement tools
- 18:27Monetization updates
- 20:13Q&A and closing
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