Debunking header bidding in mobile apps
summary
Claims that header bidding drives 20–30% yield uplift for some publishers, that rewarded video shows the biggest gains, and that SDK footprint shrinks when demand moves to real‑time. Practice is a hybrid: existing mediation (roughly 60 partners in one stack) plus testing third‑party and in‑house builds; Outfit7-style scale noted — 350M MAUs, 8B downloads — informs resource choices. Adoption remains slow due to complexity, CPI/CPA demand habits and limited bidder participation, but server‑side approaches look likely.
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chapters (10)
- 0:00Introduction
- 3:31Why is header bidding adoption slow
- 7:57Challenges with header bidding
- 9:34Format of header bidding
- 11:09Benefits of header bidding
- 12:12Transparency in header bidding
- 13:49Are you building teams around header bidding
- 15:17Future of header bidding
- 17:10How to consider header bidding
- 18:07Conclusion
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