App search marketing – How to conquer this new frontier
summary
Agency plus SaaS platform runs ASO and paid search together, claiming 65% of downloads come from app-store search and that Apple Search Ads convert at 50% on taps. Buying thousands of keywords builds download velocity: one client pushes the keyword casino from #125+ into the top ten; some long-tail slots keywords drop from £40–£60 per tap to under $0.10 in neglected territories. Offers a $100 live ad credit and ASO audits.
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chapters (10)
- 0:00Introduction and speaker background
- 1:51Why app search marketing matters
- 4:16Challenges in app user acquisition
- 6:24Defining app search marketing
- 8:33ASO and paid search synergy
- 10:39Apple Search Ads and Google UAC
- 12:04ASM vs SEO and PPC comparison
- 13:49Team structure and next steps
- 15:15Global opportunities and localization
- 17:24Free ASO analysis and Q&A
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