Building a successful international business from South America
summary
Company history: a Buenos Aires startup pivots from a stock‑trading iPhone app with millions of users to social mobile games, then builds an ads and AI platform; one game reaches 300 million downloads worldwide and spawns offices in Berlin, Montevideo, São Paulo and Mexico; early monetization is simple ad SDKs, later becomes a full in‑game ad product generating 80% revenue from ads; team runs heavy A/B experimentation and is engineering tooling to build games 2–5× faster.
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chapters (7)
- 0:00Etermax introduction
- 3:38From software to gaming empire
- 13:51Building in Argentina’s economy
- 19:27Stress and growth as CEO
- 25:44Pandemic adaptation and shifts
- 30:26Expanding into ads and AI
- 37:29Etermax future goals
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