From the Studio to Players: The Relationship with the Press
summary
How to get press coverage for games: journalists receive dozens to hundreds of pitches daily so emails must be concise, newsworthy, targeted to the right editor, and separate for press vs fans. Provide a press kit (1080p images, one‑line game description), a playable build with walkthroughs so reviews can finish, send review codes at least a week before launch and offer many codes, avoid embargoes for unknown games, and use publicity buys to sell copies while press coverage builds cultural credibility.
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chapters (7)
- 0:00Start
- 17:25What is video game press?
- 23:24What is not video game press?
- 36:10About social media
- 39:09Not making information accessible
- 40:45Not distinguishing between recipients
- 43:50Making it complicated to request a
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