Beyond Game Economy Design - Increasing Profit Through Intelligent Revenue Optimisation
summary
Wappier presents an AI-driven, closed-loop system that analyzes player signals to predict behavior, run automated A/B tests and serve next-best-action offers. Adding a points-based loyalty layer and pricing optimisation across 30 games yields concrete lifts: retention +21%, time spent +24%, transactions per payer +25% and ARPU +75%; in a hypercasual case ad revenue rises 93% while session time +58% and D1 retention +56%. The stack uses predictive profiles, multi-armed bandits and segmented, event/timed offers.
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chapters (8)
- 0:00Start
- 1:07Who We Are
- 3:41Loyalty Tactics
- 10:59Principles around Behavioral Economics
- 12:18Limited Edition Items
- 12:48Bundles
- 13:46Loot Boxes
- 14:36Provide Choices and Not Too Many Choices
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