Understanding game genre for smarter monetisation
summary
Unity recommends tailoring monetisation by genre: hyper‑casual needs very short sessions and many ad impressions to cover acquisition, midcore accepts higher CPI for 180–360 day LTV. Unity Ads + Unity Analytics feed a machine learning auction that chooses between ad vs promo, with an example CPM of $15 yielding ~1.5¢ per ad and requiring ~13 impressions to break even over seven days. New feature personalized placements inserts 5s promo creatives (used in Kefir’s Last Day on Earth) and reports a dramatic uplift in IAPs.
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chapters (7)
- 0:00Introduction to monetization
- 1:06Hyper casual vs mid core monetization
- 3:13Hyper casual ad strategy metrics
- 5:22Unity monetization platforms
- 6:26Personalized ad placements
- 9:04Ad implementation best practices
- 9:51Q&A session
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