The Latin American games market overview 2019
summary
Latin America has two-thirds internet reach and slightly more than half of those users play games, with Brazil then Mexico and Argentina dominating installs. Developers find low English proficiency, longer UI strings (about 10% longer) and gendered language quirks demand localization: translate to Latin American Spanish and Brazilian Portuguese, not Iberian Spanish. Monetization skews to ad revenue and carrier bundles are niche, so stick to Google Play and Apple App Store and prioritize video ads and social channels over email.
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chapters (9)
- 0:00Introduction
- 1:22Latin America market overview
- 3:26Spanish and Portuguese markets
- 7:24Cultural and language differences
- 10:44Language varieties and localization
- 12:59English proficiency and text length
- 15:14Payment methods and stores
- 16:46Social media and promotion
- 19:22Q&A
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