The games industry scenario in China – And the value a local publisher can provide
summary
China generates roughly $37B mobile game revenue with about 600 million paying users and sees massive churn — 9000 new games in 2017 versus Steam’s ~7000 — so discoverability kills most launches. Local publishers add value for distribution, payments and regulatory access: China’s ecosystem has 200+ Android app stores requiring SDK integrations and local payment/ID flows. Free-to-play dominates top-grossing lists but premium launches (multiple titles priced $15–$30) still sell millions. Licensing often needs Chinese legal control.
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chapters (8)
- 0:00Introduction and speaker background
- 3:43Huge opportunity in China
- 7:46Challenges for foreign publishers
- 12:19Value of local publishers
- 14:33Business models in China
- 18:56Technical requirements for entry
- 19:18Game design changes needed
- 22:46Q&A and licensing rules
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