How to acquire two-times more paying users by partnering with mobile operators
summary
Bango connects apps to 40+ mobile operators and leverages operator payment data to target top spenders who lack credit cards (5 billion mobile subscribers vs 2 billion credit cards). Case study: Smule used an SMS blast during Ramadan offering 50% off first month to high spenders who’d never paid, achieving 1.9–2% CTR and 4.4% purchase rate — a ninefold uplift vs baseline. Rovio used an operator push via My Verizon giving a free gem chest, doubling sales, +32% LTV and +17% new customers.
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chapters (12)
- 0:00Introduction
- 1:14Mobile Network Operators
- 3:04Types of Data
- 4:50Why
- 6:20How
- 7:41Types of segments
- 8:48Getting started
- 9:19Smule
- 13:39Results
- 15:33Example Rovio
- 16:14Example Angry Birds
- 17:34Conclusion
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