What has IP Ever Done for us? And How to Match Your Product to IP Holders

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BBC Studios pitches IP with concrete reach and fit: Doctor Who 5 million Facebook fans across 240 territories and 1 billion YouTube views supports games centred on brains over brawn mechanics, puzzle/team play and collectible RPG casts; Top Gear 350 million viewers in 200 countries backs stunt, vehicle-building and asymmetric multiplayer ideas (they built the world's fastest tractor and invented car-football long before Rocket League); BBC Earth claims 500 million viewers and Blue Planet II had ~250 million streams in China and now has a Blue Planet II console game partnership with Eline Media.

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" chapters (9)

1. 0:00Introduction
2. 1:49IP acquisition opportunities
3. 2:54Doctor Who’s brand DNA
4. 5:26Top Gear’s brand appeal
5. 7:30BBC Earth’s global impact
6. 9:17Regional and niche IP
7. 10:20New IP and adaptation trends
8. 10:41Criteria for IP partnerships
9. 12:11Successful BBC IP partnerships