Holistic LTV: A Unified View to Drive Growth & Efficiency
summary
Explains how Fyber consolidates UA, ad and IAP data to compute a real user LTV using committed CPM per impression from bidding (not waterfall averages), links impression-level ad revenue to IAP receipts, and runs a/b testing at scale so changes show net LTV impact. Describes integration with Game of Wales to auto-segment users, make runtime ad/no-ad decisions, and optimize offers, delivering impression-level ad and IAP LTV so teams stop arguing and reallocate development by measured ROI.
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chapters (10)
- 0:00Holistic LTV concept
- 1:06LTV metrics evolution
- 4:35Challenges in LTV calculation
- 8:27Breaking team silos
- 10:37Growth team for LTV
- 12:27Collaborative LTV optimization
- 14:56Fiber & Game Wells integration
- 16:19Ads & IAP revenue dashboard
- 20:32Aligning teams on LTV
- 21:56Q&A
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