Bringing a Desktop Subscription Model to Mobile

on YouTube ↗19m

" summary

Jagex ports Old School RuneScape to iOS and Android with cross‑platform accounts, server‑driven content and native hooks for AppsFlyer and MMP; launches via an App Store pre‑order campaign and Google Play early access. Paid UA spends hit ~£2M driving 749k installs around launch, total 8.6M installs and $25M gross so far. Implemented customer ID join of attribution to internal warehouse, A/B tests on free trial placement (lowers day‑0 payers but raises day‑14+ conversion), and later adds billing retry/grace to reduce churn.

AI-written summary · about

" chapters (13)

1. 0:00Introduction to Old School RuneScape on mobile
2. 1:07Community game evolution
3. 2:11Cross-platform player experience
4. 3:57Mobile tech architecture
5. 5:02Why mobile matters
6. 6:04Pre-launch demand strategy
7. 7:50User acquisition testing
8. 10:23Mobile user behavior challenges
9. 11:27Influencer marketing insights
10. 13:13Go-to-market key learnings
11. 13:33Subscription monetization
12. 16:38Reducing subscription churn
13. 17:43Mobile success metrics