The future of the Chinese mobile games industry
summary
China now counts 600 million users and treats mobile gaming as everyday life, with offline eSports bars, paid coaches and social venues driving growth and a government estimate of a 120 billion RMB offline market; live streaming peaks around 30 million viewers for big events. Regulators clear a licensing backlog and release approvals in monthly batches, pushing Chinese studios to go global; Western teams win on narrative and experience design while publishers grow more cautious until the market normalizes.
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chapters (13)
- 0:00Introduction to Chinese mobile gaming
- 1:27Growth and evolution of gamers in China
- 2:53Western vs Chinese game market trends
- 4:17Offline gaming ecosystem in China
- 6:33Live streaming and social gaming hubs
- 8:24Government regulation and content restrictions
- 9:13Game license approval process changes
- 10:37Role of ethical boards in game approval
- 12:08Chinese developers expanding globally
- 13:14Opportunities for international developers
- 14:41Game protection and monetization trends
- 15:30eSports industry profitability in 2018
- 16:59Q&A on publisher contracts and collaborations
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18mHow to promote your games in the ever-changing Chinese market
20mThe Chinese Mobile Market in 2019
22mThe games industry scenario in China and the value a local publisher can provide
22mWhat's the future for mobile eSports?
39mBeing a truly international player in the games industry
27mWhy Western games struggle in Asia (and vice versa)
27mThe future of gaming: What’s next?
13mexplains the Chinese mobile games market