The emerging markets power panel
summary
Mobile games in India and MENA show concrete signals: India is the fastest‑growing smartphone and data market with half a billion devices expected by next year and Google Play topping downloads, but monetization lags until wallets and debit cards spread; current 2% credit card penetration is a bottleneck that eased when stores added debit cards three months prior. Turkey offers CPI ten cents in Turkey and CPI five cents in Mallory for cheap UA testing, localization favors personalization over literal translation, and Jordan acts as a practical MENA gateway.
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chapters (11)
- 0:00Introduction and welcome
- 1:03Emerging markets overview
- 2:24Middle East gaming market
- 4:49India's gaming growth
- 9:43Monetization challenges in India
- 10:25Localization and marketing tips
- 13:00Language and localization hurdles
- 16:56Audience Q&A begins
- 19:26Future focus for 2019
- 21:55eSports in Turkey
- 22:36Closing remarks
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