Transformation in a global fragrance company
summary
A fragrance multinational applied Agile practices to the creative cycle: they mapped bottlenecks, optimized the sample laboratory, used gamification and training, formed multidisciplinary lab teams, and expanded to end-to-end value centers to include all roles. The approach was iterative observation and continuous improvement—experimentation, learning from failure, building trust and Agile values—to scale the model across the creative center.
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