How will the customer want it? We bring it and let them tell us
summary
The talk describes Voxel’s shift to embedding actual customers and end users directly into design and development teams for major tourism-industry projects, instead of relying only on business/product meetings and requirement sessions. It reports that customers from across Europe traveled to Voxel’s Barcelona offices to co-design and work alongside developers, and asserts the company will no longer create code or designs without continuous user participation.
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chapters (8)
- 0:00Introduction
- 3:17Client objectives
- 7:58Meliá case lessons
- 15:08Booking case errors
- 23:02Key methodologies
- 26:57Organizational change
- 31:08User involvement
- 35:50Q&A
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