Creating the Store of the Future in Agile: The Successful Bet of Bricorama and Bricomarché
summary
Bricomarché and Bricorama applied Agile outside IT to design two full physical store prototypes using cross-disciplinary teams, short sprints, and real-time customer feedback on the shop floor rather than code. The talk explains how they co‑constructed store concepts with store staff, headquarters, suppliers and customers across 9,000 m², and what lessons and value-driven practices can be taken from using Agile for concrete retail transformation.
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chapters (9)
- 0:00Introduction
- 2:50New customer space challenge
- 6:22Why agility
- 13:01Team training and structure
- 17:11Agile sprints
- 24:13Customer tests and feedback
- 31:34Difficulties
- 34:44Results and impacts
- 37:55Conclusion
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