A Design Thinking Experiment
summary
Describes how Groupama’s Agile community applied Design Thinking to launch a new product in 2019 and to redesign a customer discovery journey in 2021, explaining the method’s human-centered values and why adoption took time. Presents adaptations of Design Thinking to Groupama’s corporate context, a case study of the “23Roues” project with deliverables, success factors and obstacles and how they were overcome, and planned future uses and medium-term goals for the approach.
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chapters (9)
- 0:00Start
- 4:30Why are we here today?
- 7:05Design Thinking at Groupama
- 14:02The Organization Phase: Objectives
- 14:38Identifying Contributors
- 15:20The Exploration Phase: Objectives
- 16:03How did it go?
- 19:01The Imagination & Prototyping/Testing Phases
- 25:30The Project Framing Phase
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