Product Transformation: How to Bring the Business Along? A Macif Case Study
summary
Macif’s five-year agile transformation moved from IT-only to a company-wide product approach; this session explains how to onboard non-IT business teams that remained in project mode. It covers concrete practices and roles (Business Owner, Epic Owner, Product Manager, Product Designer), product ecosystem design, a shared Discovery+Delivery lifecycle and decision-making instances to prioritize by value, plus lessons learned and common pitfalls.
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chapters (9)
- 0:00Introduction
- 3:13Transformation origin
- 7:31Problems and triggers
- 12:07New portfolios and coordination
- 18:12IT-business culture shift
- 23:26Collaborative roadmaps
- 28:22New business roles
- 33:36Results and goals
- 37:50Q&A
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