How to bag an IP like Rick and Morty and deliver a killer game
summary
Big Pixel wins Rick and Morty rights, builds Rick and Morty: Pocket Mortys (2016) and keeps it live with weekly content updates and monthly events, proving long‑term live ops work. IP selection uses Google Trends and fan‑engagement research; the pitch is a two‑page pitch with polished art and mechanic references. Autonomy lets the team create 315 Mortys and choose a pixel art spin‑off style to reduce sign‑offs and ship fast.
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chapters (6)
- 0:00Introduction and background
- 1:51Why work with an IP
- 4:40Choosing the right IP
- 9:19Pitching and winning the deal
- 12:07Gaining autonomy with IP
- 16:29Delivering a killer game
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