Game Atmosphere: Effects of Audiovisual Thematic Cohesion on Player Experience and Psychophysiology
summary
Two experiments test audiovisual thematic cohesion with N=109 participants across four audio conditions (no music baseline, original cohesive soundtrack, happy YouTube music, unrelated voiceover about Nintendo). The study uses gameplay of Bloodborne, psychometric surveys and facial EMG to measure responses. Results show cohesive audio rates higher for thematic fit and atmosphere and affects purchase and quality ratings online but not in-lab. Audiovisual dissonance increases negative-valence facial events yet does not change self-reported immersion or overall player experience, so atmosphere is only partly explained by audio cohesion.
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