Your Own Worst Enemy: Implications of the Customization, and Destruction, of Non-Player Characters
summary
A custom Unity space exploration game has 34 participants create an enemy NPC as either confidence or anxiety then capture and poison it; galvanic skin response, surveys, and state anxiety measure effects. Creating confidence NPCs lowers state anxiety and raises identification and enjoyment, while creating anxiety NPCs increases anxiety. Destroying confidence NPCs produces a significant spike in negative affect; destroying anxiety NPCs slightly reduces negative affect. Purchase intentions remain similar.
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chapters (6)
- 0:00Start
- 0:17Avatar Customization
- 1:14Destroying Customized Avatars Can Lead to Negative FX
- 4:26Results: Affect
- 4:59Results: Dependent Variables
- 5:25Discussion
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